November 29, 2006
(1 votes)
Loading ...Internet no longer niche media
via theStar:
TrackbackA recent research study conducted by Universal McCann, based on a sample size of 4,670 respondents, revealed that 40% of Malaysian netizens (regular Internet users) spent more than three hours daily on the Net.
Of the Malaysian netizens, 31% click on video and animated banner advertisements, 27% participate in promotions, and 41% read sponsored pages at least once weekly. And 42% of Internet users visit gaming sites (30% once a week or less, while 12% several times a week) and 46% visit social networking sites (20% not more than once a week and 26% several times a week).
The survey also revealed that 35% of Malaysian netizens are active bloggers with about one-quarter responding or writing about brands and services experienced.
“These bloggers can actually influence the fate of brands, and the growing number of passive bloggers who visit and read blogs of people they personally know is not small enough that they can be ignored,” he said.
